![]() SEMRush shows that over 60M users land on Nike’s website monthly, spending almost 7 minutes on the site and browsing almost 5 pages. Nike’s SEO strategy is also top-notch.Nike’s basketball sneakers Air Jordan’s brand generated over $3.14 billion in the 2019 fiscal year, up 10% from the previous year.Nike has the most dominant market share in North America’s athletic apparel industry (around 27.4% and, recently, own a whopping 96% of the market for basketball shoe industry), and continues to outpace the competitors when it comes to sales:.That is just the history of Nike how about the marketing performance that the company has? That is where Nike’s swoosh took inspiration - a wing. ![]() After the Greek goddess of speed, strength, and victory, the name is also known as Winged Goddess. Going into the 21st century, Nike has retail outlets and product distributors in more than 170 countries, while its logo - a checkmark with a curve called the “swoosh” - is recognized throughout the world.įun fact: The brand name Nike is not a senseless sequence of letters. The company renamed itself Nike, Inc., in 1978 and went public in 1974. The first retail outlet was opened in 1966 and, in 1972, launched the Nike brand shoe. Bill was a coach at the University of Oregon and decided to start a business with his former student Phil Knight. The company was founded in 1964 by Bill Bowerman as Blue Ribbon Sports. Nike, Inc., formerly Blue Ribbon Sports from 1964 to 1978, is an American sportswear company headquartered in Oregon. So before we begin digging into Nike’s marketing strategy and tactics, let me share a bit of history with you: But hardly anyone understands how mighty Nike is compared to other global sports brands out there, like Adidas, for example. Step 3: Create content that addresses audience needsĮveryone knows Nike.Step 2: Figure out how to reach your audience.Step 1: Figure out our audience’s needs.Apply Nike marketing strategy to your brand.#3 Useful, logic and detailed product filtering.Ensure easy, exciting and hassle-free online purchasing.#4 Let influencers to promote the brand.#3 Join in customer’s social conversations.#2 Feature collaborations with celebrities.#1 Nike’s social media content type: User-generated content. ![]() ![]()
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